Natural Shampoo


Purepotions have developed a remarkably mild and gentle, unperfumed, soap and SLS-free shampoo, specially formulated for those with dry or sensitive skin. Because it is so pure and natural, Purepotions Natural Shampoo is also suitable for those prone to allergies, eczema, scalp psoriasis, dermatitis and other itchy or flaky skin conditions.

It features our special blend of organic, biodynamic herbal tinctures - nettle, calendula, chamomile and chickweed - and uses natural herbal extracts and essential oils as preservatives - honeysuckle, sweet basil, clove and lemongrass - which give the shampoo its sweet, citrus scent.

The shampoo is made from only the mildest plant-based biodegradable cleansers; these gently lift dirt and grease from the hair, without stripping the natural oils from the skin or irritating the scalp, avoiding the flakiness and dryness associated with synthetic detergents. The surfactants we use are made from raw materials of natural origin (sugar, soy, castor oil, corn and coconut) which respect the Earth as much as they care for your hair and mean that our Natural Shampoo is a product that is 99.9% natural!

Purepotions Natural Shampoo is perfect for anyone who wants to simplify and detoxify their hair care routine, as well as those with sensitive skin wanting to avoid chemical irritants in their toiletries. It cleanses, clarifies and nourishes hair and scalp to keep your locks in soft, glossy and healthy condition!  Because this is a genuinely natural product without harsh synthetic ingredients added for cosmetic reasons, expect it to produce less foam when massaged into the hair; it will have just as effective a cleansing effect, without build-up of product or toxins.

For best results use with Purepotions Natural Conditioner.

For the occasional deeply-conditioning and moisturising boost use Skin Salvation Scalp Oil every few weeks: just massage the all-natural blend of nutrient-rich antimicrobial oils into your scalp before bed, cover the pillow with a towel and wash off in the morning with Purepotions Natural Shampoo.


What we don’t use in our Natural Shampoo:

Soap: soap-based detergents can strip the scalp of its natural oils, causing flakiness or irritation

Sodium Lauryl Sulfate (commonly known as SLS) Sodium Laureth Sulfate (SLES) or Ammonium Laurel Sulfate (ALS): harsh synthetic cleansing agents which can irritate and damage skin and can cause flaky scalps

Coal Tar: often used for scalps prone to eczema or psoriasis but can irritate broken skin

Perfumes/parfum: artificial scents which can cause stinging, irritation or itchiness

Parabens: preservatives which can cause reactions and rashes

Silicone: synthetic coating which can render hair heavy & dull, preventing conditioning agents from reaching the hair

Phthlates: synthetic gelling agents associated with toxicity

PEGS (polyethylene glycol): petrochemicals associated with toxicity

Phenoxyethanol: associated with irritation to skin, eyes and lungs

Because Purepotions Natural Shampoo is a natural product without harsh synthetic ingredients added for cosmetic reasons, expect a gentler foam but just as effective a cleansing effect, without build-up of product or toxins. It may take a couple of weeks of use to get into the swing of using a natural SLS-free shampoo, so give it time!

  • Thoroughly wet your hair with warm (not hot) water before applying Purepotions Natural Shampoo, so that it can be well distributed over your hair.
  • Use your usual amount of shampoo or less: although Purepotions Natural Shampoo doesn’t lather as much as conventional shampoo, it is still effectively cleansing and clarifying your hair. Experiment with what amount works best for you.
  • Apply more water, instead of more product. If you’re struggling to get as much lather as you expected when washing your hair with Purepotions Natural Shampoo, apply more water instead of more product.
  • Massage the shampoo thoroughly into the scalp and hair.
  • Rinse thoroughly and repeat. Without so much foaming action, it can take a bit more work to remove the dirt and oil from your hair. The second shampooing really lifts it out and cleans your hair but also allows the botanical nutrients to get to work effectively on your scalp.
  • Rinse your hair really thoroughly.
  • Follow up with Purepotions Natural Conditioner


Allergy advice:
We recommend customers patch test before use (leave for 24 hours) as some people may be allergic to herbs, oils or other ingredients in our products.

Do not use if you are sensitive or allergic to any of the ingredients in this product.


  • Lemongrass
    Lemongrass Oil

    Cymbopogon Citratus Leaf Oil
  • Chamomile Extract
    Chamomile Extract

    Chamomilla Recutita Extract
  • Japanese Honeysuckle Extract
    Japanese Honeysuckle

    Lonicera Japonica Flower Extract
  • Sweet Basil
    Sweet Basil Extract

    Ocimum Basilicum Extract


Aqua (water)
Decyl Glucoside**
Sodium Cocoyl Hydrolyzed Soy Protein**
Oryza Sativa Extract
(rice bran)
Heyptyl Glucoside**
Cellulose Gum
Sesamum Indicum Seed Oil
(sesame seed oil)
Cymbopogon Citratus Leaf Oil (lemongrass oil)
Stellaria Media Extract (chickweed extract)*
Chamomilla Recutita Flower Extract (chamomile flower extract)*
Urtica Dioica (nettle extract)*
Citric Acid
Lonicera Caprifolium Flower Extract
(honeysuckle flower extract)
Calendula Officinalis Flower Extract (calendula flower extract)*
Ocimum Basilicum Extract (sweet basil extract)
Eugenia Caryophyllus Bud Oil (clove oil)
Loniera Japonica Flower Extract (Japanese honeysuckle flower extract)
Glycerin (plant-derived)
Alcohol (trace from tinctures)
Citral, Eugenol (from essential oils)

*organic ingredients

**gentle, biodegradable non-ionic surfactants derived from sugar, corn, soy, castor oil and coconut.

Our products are hand made using natural ingredients, as such the product may vary in appearance from time to time, this will not affect the quality of the product.

Does not contain nuts.

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