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Welcome to Purepotions
The home of natural creams, ointments and oils for those prone to eczema


We make products formulated especially for those suffering from sore, itchy or dry skin conditions, particularly eczema, dermatitis and psoriasis. Our creams, ointments and oils are made from the very finest ingredients - many of them organic and local - with absolutely nothing unnecessary added ever.

Fragrance-free, paraben-free and not tested on animals, all our products are made in our own UK workshop and use the gentle goodness of herbs and natural oils rather than potentially harsh synthetic chemicals, so you can be sure that you know exactly what is going on your sensitive skin.

Founded by a mother who wanted to find an effective, safe, natural and non-steroidal treatment for her daughter’s severe eczema, Purepotions has been producing its award-winning Skin Salvation Range for over ten years.

Purepotions - founded by a mother looking for an effective, safe, natural treatment for her daughter's severe eczema


Our Intensive Moisturising Ointment still uses the same simple ingredients as always but we’ve expanded the range to include rich, nourishing oils and soothing lotions to meet the different needs of our customers’ skin.

We use herbs and oils - such as hemp, chamomile, calendula, lavender and nettle - that have been used for centuries to calm down inflammation and irritation while feeding skin with vital nutrients so that even sore and damaged skin can begin to heal and regenerate.

Our beeswax-based ointment moisturises and protects, locking in water and forming a barrier against irritants and allergens, while our softer, (vegan-friendly) shea-butter based creams are excellent as part of a daily moisturising regime to keep skin hydrated and supple. We’ve also added a range of oils for those who need them: Bath & Body Oil, Scalp Oil and Scar Oil, all wonderfully rich with nutrients.

Skin Salvation Range - natural products for dry, sensitive skin Skin Salvation Range - natural products for dry, sensitive skin


Although all our products are made from the simplest kindest natural ingredients and can be used from top to toe by children and adults of all ages, we also make a special Baby Skincare Range particularly for the delicate skin of our tiniest customers. Our sweetly-scented Lavender Nappy Salve is ideal for stopping nappy rash in its tracks and our luscious Chamomile Baby Oil is great as a beautifully mild daily cleanser which can also be applied after baths as well as used for baby massage.


From our first beginnings being sold at local market stalls to being stocked in hundreds of health food stores and pharmacies across the country, Purepotions’ products have been loved and praised by our many enthusiastic and loyal customers. Skin Salvation is increasingly being prescribed by GPs who see its benefit as an effective emollient and are happy to see their patients use it to maintain good skin health.

Daily Baby Skincare Range - 100% natural range of products for babies' and children's delicate skin Daily Baby Skincare Range - 100% natural range of products for babies' and children's delicate skin

We are always busy researching and formulating new products to add to the range, and welcome any feedback and suggestions you might have. Please get in touch with us at customersupport@purepotions.co.uk or call us on 01273 623 123.


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Featured Article - The Hunt for the Perfect Cream Suitable for Eczema

The Hunt for the Perfect Cream Suitable for Eczema

An eczema cream that feeds skin-nourishing vitamins into the body whilst effectively moisturising the outside is our version of “the perfect cream for eczema”. This is exactly what we have created in our Skin Salvation Daily Moisturiser…

The eczema creams you choose should not just be a way to solve the external symptoms on your skin, but also a way to feed vitamins and nutrients into your body to improve skin barrier function longer term and help your own body to maintain a better level of skin health naturally. Up to 90% of what you put on your skin is absorbed into the blood stream so why not use your eczema creams as a daily dose of nutrients every time you use it?

Skin Salvation Daily Moisturiser is packed full of exactly what your skin needs to be healthy…

Read more here...

Perfect Eczema Cream - Skin Salvation Daily Moisturising Cream
Purepotions Skincare Range at Boots
Purepotions Skincare range at Holland and Barratt
Purepotions Skincare Range Exclusively for QVC
Purepotions Skin Salvation at Revital
Purepotions Skin Salvation at Waitrose
Purepotions at Wholefoods Market