Welcome to Purepotions
The home of natural creams, ointments and oils


We make products formulated especially for use by those prone to dry skin. Our creams, ointments and oils are made from the very finest ingredients - many of them organic and local - with absolutely nothing unnecessary added ever.

Fragrance-free, paraben-free and not tested on animals, all our products are made in our own UK workshop and use the gentle goodness of herbs and natural oils rather than potentially harsh synthetic chemicals, so you can be sure that you know exactly what is going on your sensitive skin.

Founded by a mother who wanted to find an effective, safe, natural and non-steroidal moisturiser for her daughter’s dry skin, Purepotions has been producing its award-winning Skin Salvation Range for over ten years.

All of our products have been carefully formulated so they are also suitable for use by people who may be prone to eczema, dermatitis, psoriasis and other dry or itchy skin conditions.


Purepotions - founded by a mother looking for an effective, safe, natural treatment for her daughter's severe eczema


Our Intensive Moisturising Ointment still uses the same simple ingredients as always but we’ve expanded the range to include rich, nourishing oils and soothing lotions to meet the different needs of our customers’ skin.

We use herbs and oils - such as hemp, chamomile, calendula, lavender and nettle - that have been used for centuries to feed skin with vital nutrients as part of a healthy skin regime.

Our beeswax-based ointment moisturises and protects delicate skin, locking in water and forming a barrier against irritants and allergens, while our softer, (vegan-friendly) shea-butter based creams are excellent as part of a daily moisturising regime to keep skin well hydrated and beautifully supple. We’ve also added a range of oils for those who need them:  Bath & Body Oil, Scalp Oil and Scar Oil, all wonderfully rich with natural nutrients.

Skin Salvation Range for Dry Skin


Although all our products are made from the simplest kindest natural ingredients and can be used from top to toe by children and adults of all ages, we also make a special Baby Skincare Range particularly for the delicate skin of our tiniest customers. Our sweetly-scented Lavender Nappy Salve is ideal for nappy changes and our luscious Chamomile Baby Oil is great as a beautifully mild daily cleanser which can also be applied after baths as well as used for baby massage.


From our first beginnings being sold at local market stalls to being stocked in hundreds of health food stores and pharmacies across the country, Purepotions’ products have been loved and praised by our many enthusiastic and loyal customers. 

Daily Baby Skincare Range for Delicate Skin

We are always busy researching and formulating new products to add to the range, and welcome any feedback and suggestions you might have. Please get in touch with us at customersupport@purepotions.co.uk or call us on 01273 623 123.


Purepotions Skincare Range at Boots
Purepotions Skincare range at Holland and Barratt
Purepotions Skincare Range Exclusively for QVC
Purepotions Skin Salvation at Revital
Purepotions Skin Salvation at Waitrose
Purepotions at Wholefoods Market

Featured Article - The Hunt for the Perfect Cream Suitable for Eczema

The Perfect Moisturiser for Super Sensitive Skin

A cream that feeds the body whilst effectively moisturising skin on the outside: that is our answer to "what's the perfect cream for dry, sensitive skin?" And that's exactly what we have created in our Skin Salvation Daily Moisturiser! Sounds like a bold claim, doesn't it?

But it makes total sense to look at the long term skin health as well as immediate hydration. The cream you choose for dry skin shouldn't just be about managing the external effects of dryness in order to keep skin healthy, hydrated and looking lush but should also be about feeding your body with vitamins and nutrients to keep the skin's natural barrier function in good condition longer term.  

Skin Salvation Daily Moisturiser is packed full of exactly what your skin needs to be healthy and also suitable for people who may be prone to allergies, eczema and other dry skin conditions...

Read more here...



Perfect Eczema Cream - Skin Salvation Daily Moisturising Cream

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Recent Articles

April 05, 2017

Skin Salvation has won Best Eczema Range 2017!

Purepotions’ Skin Salvation Dry Skin line has won BEST ECZEMA RANGE in the Natural Health International Beauty Awards 2017! PUREPOTIONS’ AWARD-WINNING SKIN SALVATION RANGE Purepotions is very proud to announce that our Skin Salvation range for dry, sensitive or allergy-prone skin has won one of Natural Health International’s coveted Beauty...

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January 11, 2017

Expert Skincare Tips for Winter Skin

1. Moisturise, Moisturise, Moisturise! As the wintery chill descends and temperatures plummet you may need to take stock of your moisturising regime: the water-based cream moisturisers that have served you well throughout the summer well might not be offering enough protection in the icy winds of winter. Think about switching...

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September 19, 2016

Is Purepotions’ Scar Oil Safe for Use in Pregnancy?

Benefits of Rosehip Scar Oil Our Rosehip Scar Oil is a wonderful product for conditioning, smoothing and nourishing the skin; long-term use can benefit the appearance and condition of skin that has been damaged by eczema, radiation treatment, post-operative scarring or stretch marks. It works to smooth out uneven skin...

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